How to calculate Football Betting Margins
All bookmakers offer betting on Football, but they don’t all bet to the same margins. This is where the bookies try to lock in a profit and make their money. As a punter you need to be aware that the higher a bookie’s margin is for a particular event, the worse the value is to you. In this article we will explain a simple formula you can use to determine which betting site is offering the best value on any given football match. Note the examples given are for the "1X2" or "Match Result" markets, but the same formula can be applied to any betting market on any match.
Suppose we take the match between Arsenal and Everton at the Emirates as an example, and compare the odds offered by William Hill and Paddy Power.
To calculate each bookies margin here we make the following calculation using the decimal odds:
William Hill: 100/1.32 + 100/5.8 + 100/11 = 102.09%
Paddy Power: 100/1.25 + 100/5.5 + 100/10 = 108.18%
One simple calculation shows us that there is a huge difference in the betting margins of these two firms, with Hills offering a better price on all three outcomes for the match result, and betting to an ultra competitive margin of 102.09%. Where as Paddys are betting to a stingy 108%!
Now let’s say we also look at the betting for Leicester v West Ham:
And we calculate the margins again using the decimal odds:
William Hill: 100/1.8 + 100/3.6 + 100/5.2 = 102.56%
Paddy Power: 100/1.66 + 100/3.6 + 100/5 = 108.09%
Once again William Hill are offering much better value with a low margin of just 102.56% and better prices on two of the outcomes, and the same price on the other outcome over Paddy Power. Now imagine if we want to place a £10 double bet on Everton to get a shock win at Arsenal and Leicester to beat West Ham. The value of betting with the low margin firms such as Paddys becomes even more apparent:
William Hill: £10 @ 11.00 x 1.80 = £198
Paddy Power: £10 @ 10.00 x 1.66 = £166
So we would be better off to the tune of £32 if we placed this bet with William Hill. And that’s just on a double. The difference in your returns will keep growing as you add more and more selections and the extra value offered by the low margin bookies is compounded.
The lesson is, make sure you shop around and look at the prices before placing your football bets, particularly if you place accumulators. And remember, it’s not always a case of the largest firms who shout loudest with the biggest tv marketing campaigns offering the best odds.
You might also be interested in:
Top 20 Betting Offers
New customers only. 7 days to place qualifying bet of £10 at 1/1 (2.0) to receive 4 x £10 Free Bets: 1 x £10 football, 1 x £10 horse racing & 2 x £10 Bet Builders. Free Bets cannot be used on e-sports and non UK/IE horse racing. 7 day expiry. Exclusions apply. Stake not returned. 18+. T&Cs apply. | |||||
New UK Customers. Register using code BETGETSPORTS. Must bet £10 in total on 4+ legs, min odds 4.0. £20 awarded as 4 X £5 free bets once settled, AND 50 Free Spins to use on Big Bass Splash (valued at 10p per spin). Free bet T&Cs Apply. 18+. BeGambleAware.org | |||||
New Customers Only. Sign up with bonus code: EB20. Bet £20 and get £20 in Free Bets. Paid as £5 Free Bet on Soccer, £5 Free Bet on Horse Racing, £5 Free Bet on Multiples and a £5 Free Bet on any Market. Terms apply 18+ gambleaware.org. | |||||
18+ New Customers Only. Opt in and bet £10 on football (odds 2.00+) within 7 days. Get 4x£5 Free Bets for set markets and a £10 Slot Bonus for Big Bass Splash, 30x wagering, to withdraw max £250. Rewards expire in 20 days. Full T&Cs apply. gambleaware.org | Please gamble responsibly | |||||
New customers online only. Eligibility restrictions apply. Only valid with code B10G40 on registration. £10 min qualifying bet at 1/1 (2.0) odds or greater across sports or racing (if EW then min £10 Win + £10 Place). Receive £20 Tote Credit, £10 Free Sports Bet and 50 Free Spins on Big Bass Bonanza within 48 hours of qualifying bet settlement. 7-day expiry on free bets & Tote Credit. Your first bet will be your qualifying bet. One per customer. UK & ROI customers only. 18+. Full T&Cs apply. Gambleaware.org.Full T&Cs apply. | |||||
Min Stake: £5. Maximum Free Bet: £30. First bet on a Football, Racing, Tennis, Cricket or Basketball multiple with 3+ selections. Overall odds: 3.00 (2/1) or higher. Free Bets available upon settlement of the qualifying bet. 100 Free Spins on More Unusual Suspects (£0.10 per spin) credited on settlement of qualifying Acca bet. No wagering requirements on free spin winnings. Offer valid 7 days from account opening. 18+ GambleAware.org. Full Terms apply | |||||
18+ New customers only. Opt in via mobile or app & bet £10+ on any football market at 2.00+ odds within 7 days. No Cash out. Get 6x £5 Free Bets on selected markets. Free bets expire in 7 days. T&Cs apply. GambleAware.org | Please gamble responsibly | |||||
18+. New Customers Only. Max 1 x £10 Free Bet. Qualifying bets at Odds of 1/1 or greater. Paid as Bonus Token Min 4/5 Odds Req. Skrill, Neteller, Paypal not eligible. T&Cs Apply. Please gamble responsibly. | |||||
New customers Deposit and place your first bet on Sports at odds of Evens (2.0) or greater. Once bet is settled you will receive 1x £10 Free Bet Token to be used on Football, 1x £10 Free Bet Token to be used on Horse Racing. Full terms apply. 18+ begambleaware. Please gamble responsibly. | |||||
Full T&Cs apply. New UK customers only. The qualifying bet should be either a Single or Acca (2+ selections) bet, start at £20, have 1.9 or greater odds and must be settled within 7 days of opt-in. 3 Free bets include: 1 x £20 Free bet Racing (Horse Racing or Greyhound Racing); 1 x £20 Free Bet Live Football; 1 x £20 Free Bet Live. Max payout – £500. 7-day expiry. To unlock the offer, complete the first deposit via the banking app (Open banking). 18+. BeGambleAware.com | |||||
New customers Only. New customer must place and settle £50 in bets on Matchbook markets only. The user must bet on at least 4 different events to qualify. The user must place and settle bets at odds of 2.0 or more. Bets can be placed on singles, multiples and Bet Builders. The user must place and settle bets before the closing date of the promotion to qualify. . T's and C's Apply. Be Gamble Aware. 18+ | |||||
New Customers Only. £10 in real money. Bets placed on sports at odds of 2.00 or more. Bets must be placed within 24 hours of registration. £10 free bets must be wagered on sports. UK residents. Full terms apply. Gambling can be addictive, play responsibly. 18+ | |||||
18+. BeGambleAware.org. New customers only. Min. £10 deposit, debit card only. Up to 50x wagering, game contributions vary, max. stake applies, 7 day expiry. See full terms. #AD | |||||
New customers only. Register with BETFRED50. Deposit £10+ via Debit Card and place first bet £10+ at Evens (2.0)+ on Sports within 7 days to get 3 x £10 in Sports Free Bets & 2 x £10 in Acca Free Bets within 10 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. Full T&Cs apply. | |||||
18+. New Customers Only. Min deposit £20. Maximum one £10 Free Bet & two £5 Bet Builder Free Bets. Qualifying bet must be placed at odds of Evens (2.00) or greater. Paid as bonus tokens: Token 1 Min odds Req: 4/5 (1.80). Token 2 & 3 are valid for Bet Builder products only and are subject to min odds of 2/1 (3.00). T&Cs Apply. Please gamble responsibly. | |||||
New Players Only. Free bet - one-time stake of £30, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from receipt. Limited to 1 sport & 5 casino brand/s within the network. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Progress Play network Full Terms apply. | |||||
New Players Only. Free bet - one-time stake of £40, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from receipt. Limited to 1 sport & 5 casino brand/s within the network. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Progress Play network Full Terms Apply. | |||||
18+. Play Safe. New customers only, using promo code T60. Valid from 13/04/2022. Online play. Get £60 Bonus split between Vegas & Sports in the following manner – (i) Deposit £10 to unlock £20 Vegas Free Bet on Selected Games (72hr expiry, wagering reqs apply); then (ii) bet £10+ (odds 1/2+) with cash (excl. £10 deposit) or Vegas winnings (after wager reqs met). Once settled, receive £40 Sports Free Bets excluding Virtual Markets (4x £10, 7 days expiry). Full T&Cs apply. #ad | |||||
New bettors; Code SPORT; Wager deposit & bonus 8x; Max qualifying bet stake=initial bonus; Valid 60 days; Min odds, payment method exclusions apply; New customers only. T&C apply; 18+ Please gamble responsibly. | |||||
18+ New Customers only. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 to get 4 x £5 free bets. Free bet available to use on selected sportsbook markets only. Free bets valid for 7 days, stake not returned. Restrictions + T&Cs apply. |
