The Importance of Betting with UKGC Licensed Bookies
There are many factors to consider when selecting a new betting site from the endless options available. Great odds, an attractive welcome offer, regular promotions, and dedicated customer service should all be on your wish list. However, before you consider any of those, you must first check that the site possesses a licence from the UK Gambling Commission.
The licencing of a site may not sound as exciting as an eye-catching free bet offer, but it is, without doubt, the single most important factor for all customers in the UK, and here, we will explain why.
What is the UK Gambling Commission?
The United Kingdom Gambling Commission (sometimes referred to as the Great Britain Gambling Commission) is the regulatory body which oversees all gambling in the UK. Wholly independent, the commission was formed as part of the 2005 UK Gambling Act and presides over gambling in Great Britain and Northern Ireland from its Birmingham base.
UK Gambling Commission Goals
The remit of the UKGC commission is wide-ranging but is built upon the following three goals:
- Protect Customers
- Ensure Gambling is Crime Free
- Ensure Gambling is Fair and Open
What is a UKGC License?
Given the huge number of brick-and-mortar and online gambling firms currently operating in the UK market, the task facing the UKGC may appear difficult. The UKGC Licence system is an essential tool used to ensure only legitimate gambling firms operate in the UK. Any firm offering gambling products to UK players without a UKGC Licence is doing so illegally.
What Criteria Must a Gambling Company Meet to Obtain a UKGC Licence?
To obtain a licence from the UKGC, any firm with aspirations of operating in the UK market must prove the following:
- The identity of the applicant and all associates
- That they have processes in place to ensure trustworthiness, honesty, and integrity
- They are financially capable of operating a gambling business
- They have relevant experience, expertise, and qualifications to operate a gambling business
- All criminal records of anyone associated with the application must be disclosed
- All policies incorporate the UK Gambling Commission Legislation
- They are set up to follow the three key licencing goals listed above
- They conform with social responsibility requirements, i.e. protecting against underage gambling and criminal elements
- Demonstrate a focus on responsible gambling via the inclusion of tools such as deposit limits, time-outs, self-exclusion, and links to resources supporting problem gambling
- Prove that their site is secure and protects personal information, financial details, and funds via measures such as SSL encryption technology
How Much Does a UKGC License Cost?
The initial application costs a relatively small £370. However, the costs rise significantly if the licence is granted. The exact sum an operator pays is related to the Gross Gambling Yield of the firm – ranging from a minimum additional fee of £4,224 plus an annual renewal fee of £4,199 to an initial £91,686 and a renewal fee of a whopping £793,729. No small change, but the size of these fees serves as an additional measure to keep unscrupulous elements away from the UK Gambling scene.
Policing Doesn’t end with the Granting of a Licence
Whilst a crucial stage, the granting of a UKGC Licence is only the first step in the work of the UKGC. Having gained a licence, all firms are continually monitored by the commission, which may access financial, security, and operational records at their request.
If, at any time, an operator falls short of the required social, fairness, or security standards, they will be faced with severe punishment. In extreme instances, a breach can result in an operator having their licence revoked. More commonly, they will face a hefty fine in addition to providing proof that they have rectified the area in which they failed to meet the UKGC licence requirements.
Fines dished out to relatively well-known operators in recent years include £582,120 for anti-money laundering and social responsibility failures and £6 million for more serious anti-money laundering and social responsibility breaches in 2024.
It may be disconcerting that firms have continued to fall short. However, it should be noted that these offences are relatively rare. On a positive note, the work of the UKGC has ensured that any poor standards are noticed and dealt with. Rest assured, if a firm is found guilty, they will quickly fix the issue. After all, they are in the business of making money, not paying astronomical fines and potentially losing their licence.
Other Gaming Licences
The UKGC seal of approval is the key licence to look for if you are gambling in the UK. However, there are others available, including:
- Malta Gaming Authority (MGA) - Set up in 2001, the MGA was a frontrunner in providing robust legislation to the online gambling scene. Its objectives include ensuring product integrity and protecting the vulnerable
- Alderney Gambling Control Commission (AGCC) - Preceding the MGA by one year, this non-political body is well respected for its work in ensuring fairness and integrity
- Curacao - On paper, the Curacao licensing objectives read well. A focus on responsible gambling and fairness is to be applauded. However, this is – by some distance – the easiest licence to obtain, with the application process lacking the rigour of the UK equivalent, in particular. For our money, this is among the weakest of the licences available
Where to find a sites Licencing Information
When navigating to any online betting site, the licencing information is almost always towards the foot of the home screen. Look out for the UK Gambling Commission logo and text along the lines of “….is licenced and regulated in Great Britain by the Gambling Commission”. This statement should be followed by a licencing number (all successful applicants receive a unique number).
If in any doubt, simply head to the official Gambling Commission Website and enter the name of the betting company to discover if they possess a UKGC licence.
The UKGC Licence – Don’t Bet Without It
The UKGC Licence is considered the global gold standard in gaming regulation. It is more difficult to get than any other and thoroughly covers the bases of safety, security, fairness, and legitimacy.
Choosing a site with a UKGC licence ensures that your online bookmaker protects your funds and data with the latest technology, only offers fair markets and independently tested gaming products, does its utmost to protect the vulnerable, employs anti-crime measures, and has the best interests of the player at heart via a focus on responsible gambling. Select a site without a UKGC licence, and you take the chance that some (or all) of these aspects may be absent. Why take the risk?
All of the above explains why we only feature sites with a UKGC licence here at newbettingoffers.co.uk. As you can see, many fully regulated, excellent operators are available - if a site doesn’t possess a UKGC licence, they aren’t worth your time.
Top 20 Betting Offers
18+. New Customers Only. Max 1 x £10 Free Bet. Qualifying bets at Odds of 1/1 or greater. Paid as Bonus Token Min 4/5 Odds Req. Skrill, Neteller, Paypal not eligible. T&Cs Apply |
|||||
New customers only. 7 days to place qualifying bet of £10 at 1/1 (2.0) to receive 1 x £10 Football Free Bet, 1 x £10 Horse Racing Free Bet, 2 x £10 Free Bet Builders. 7 day expiry. Exclusions apply. Stake not returned. 18+. T&Cs apply. |
|||||
Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. Registration required. |
|||||
18+ New UK+IRE Customers only. Min first £5 bet within 14 days of account reg at min odds 1/2 to get 4x £5 free bets. Stake not returned. Restrictions + Free bet T&Cs apply. |
|||||
New customers online only. Eligibility restrictions apply. Only valid with code B10G40 on registration. £10 min qualifying bet at 1/1 (2.0) odds or greater across sports or racing (if EW then min £10 Win + £10 Place). Receive £20 Tote Credit, £10 Free Sports Bet and 50 Free Spins on Big Bass Bonanza within 48 hours of qualifying bet settlement. 7-day expiry on free bets & Tote Credit. Your first bet will be your qualifying bet. One per customer. UK & ROI customers only. 18+. Full T&Cs apply. Gambleaware.org.Full T&Cs apply. |
|||||
18+ New UK+ROI Customers only. Min deposit & bet £10 at min odds 1/2 to qualify for 4 x £10 free bets. Certain deposit methods and bet types excl. Free bets valid for 7 days, stake not returned. Restrictions + T&Cs apply. |
|||||
18+ New customers only. Opt in via mobile or app & bet £10+ on any football market at 2.00+ odds within 7 days. No Cash out. Get 6x £5 Free Bets on selected markets. Free bets expire in 7 days. T&Cs apply. GambleAware.org | Please gamble responsibly |
|||||
New UK Customers only. Use code welcomeMB40. Sign up and place at least 3 bets of £10 or more on seperate events on your first day of betting. If account has net sportsbook losses at the end of first day's betting, Gentleman Jim will refund 50% of these as a free bet up to £40. Full Terms apply. 18+ begambleaware. |
|||||
New UK Customers. Register using code BETGETSPORTS. Must bet £10 in total on 4+ legs, min odds 4.0. £20 awarded as 4 X £5 free bets once settled, AND 50 Free Spins to use on Big Bass Splash (valued at 10p per spin). Free bet T&Cs Apply. 18+. BeGambleAware.org |
|||||
18+. BeGambleAware.org. New customers only. Min. £10 deposit, debit card only. Up to 50x wagering, game contributions vary, max. stake applies, 7 day expiry. See full terms. #AD |
|||||
1st deposit only | min deposit £10 | max bonus £10 | Min Odds 1/1 (2.0) | Max winnings £100 | 5 day bonus expiry | User agreement & Bonus T&Cs apply |
|||||
New bettors; Code SPORT; Wager deposit & bonus 8x; Max qualifying bet stake=initial bonus; Valid 60 days; Min odds, payment method exclusions apply; New customers only. T&C apply; 18+ |
|||||
18+. New customers only. Place a minimum £50 bet on any selection with minimum odds of Evens (2.00) and receive a £20 free bet upon bet settlement. Freebet expires after 7 days. BeGambleAware.org. T&Cs apply. |
|||||
New customers only. Register with BETFRED50. Deposit £10+ via Debit Card and place first bet £10+ at Evens (2.0)+ on Sports within 7 days to get 3 x £10 in Sports Free Bets & 2 x £10 in Acca Free Bets within 10 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. Full T&Cs apply. |
|||||
18+. New Customers Only. Min deposit £20. Maximum one £10 Free Bet & two £5 Bet Builder Free Bets. Qualifying bet must be placed at odds of Evens (2.00) or greater. Paid as bonus tokens: Token 1 Min odds Req: 4/5 (1.80). Token 2 & 3 are valid for Bet Builder only and are subject to min odds of 2/1 (3.00). T&Cs Apply. |
|||||
New Customers place a £25 fixed odds bet at minimum odds of 1/2. Get £50 in Free Bets as: 5 x £5 free fixed odds bets + 4 x £5 free Total Goals spread bets + 50 free spins on Starburst 18+. Full promotions terms apply. |
|||||
New Customers. Min Deposit: £5. Maximum Free Bet: £30. First qualifying bet with 3+ selections. Overall odds: 3.00+ (2/1). If first bet loses free bets will be credited after bet settled. 100 Free Spins on Gold Blitz credited on settlement of qualifying Acca bet. 18+. BeGambleAware.org. Bet The Responsible Way. Full terms apply |
|||||
New customers Deposit and place your first bet on Sports at odds of Evens (2.0) or greater. Once bet is settled you will receive 1x £10 Free Bet Token to be used on Football, 1x £10 Free Bet Token to be used on Horse Racing, and 20 Extra spins (value per spin 50p), to be used on Book of Dead. Total bonus value £30. Full terms apply. 18+ begambleaware. |
|||||
New Customers Only. Sign up with bonus code: EB20. Bet £20 and get £20 in Free Bets. Paid as £5 Free Bet on Soccer, £5 Free Bet on Horse Racing, £5 Free Bet on Multiples and a £5 Free Bet on any Market. Terms apply 18+ gambleaware.org. |
|||||
£10 min deposit. First bet mins odds 1.5 placed within 14 days of sign-up. 2 x £10 in Free Bets: valid for 7 days, free bet stakes not returned. Bet Responsibly. BeGambleAware.org. 18+ T&Cs apply.
|