What Does it Mean to “Beat the Closing Line?”

Beating the closing line



Those interested in sports betting – particularly the US Sports betting scene – will have heard the phrase “Beat the Closing Line”.

The holy grail among many punters and a guiding principle for anyone who takes their betting activities at least semi-seriously - to beat the closing line essentially means to place a bet representing good value for money.

Moving away from the US-centric lingo and switching the theory to British shores, beating the closing line means beating the Starting Price (SP). Here, we take a closer look at this golden rule of sports betting, what it is, why it matters, and how to track the value of your bets.

Opening Line vs Closing Line

The opening line, or opening price, refers to the odds available when a sportsbook first provides odds on an event. These odds are created by the odds compilers using their opinions in combination with sophisticated statistical algorithms.

The compilers aim to make these odds as accurate as possible, but they are not set in stone. Between the opening line and the start of the sporting event, the odds may fluctuate due to factors such as the weight of betting money, additional information becoming available, or changing conditions; as more money and information hits the market, the odds adjust to reflect the new picture.

This process continues until the event begins, with the final price at kick-off, race start time, etc., referred to as the Closing Line.

Positive Closing Line Value vs Negative Closing Line Value

Closing Line Value refers to the difference between the odds you take when placing your bet and the Closing Line. If the odds you took are bigger than the Closing Line odds, you have obtained a Positive Closing Line Value bet. Conversely, if the Closing Line odds are greater than the odds you took, you have stumbled upon the unwanted Negative Closing Line Value.

Why is Positive Closing Line Value Important?

When placing a bet, you should always aim to take odds that underestimate the chance of the event occurring. For example, if you believe a boxing match is a 50/50 event, but one fighter is available at 6/4 (representing only a 40% chance of winning), taking the 6/4 would represent a good value bet – provided your 50/50 assessment is accurate.

The tricky part with betting on sports is that we can never know, with certainty, what the correct odds are, unlike mechanical betting pursuits such as the spin of a roulette wheel. However, study after study has shown that the odds most accurately reflect the winning chances just before the off, i.e., the closing price.

This result makes sense logically. Whilst the initial odds reflect only the opinions of the odds compilers and their algorithms, as time passes, more information and opinions are added to the market, allowing the odds to encompass more data and edge ever closer to an “accurate value”.

If the closing line most accurately reflects the winning chance of the competitors, it makes sense to place our bets at longer odds than this closing line. Say we place our bet early, take a price of 3/1 (4.0), and watch as the odds move to a Closing Line of 2/1. We have a solid value bet – our 3/1 suggests the bet has a 25% chance of winning, whereas the more accurate Closing Line places this chance at 33%.

Clearly, this scenario is preferable to the reverse – taking a price of 2/1 ahead of a closing line price of 3/1. In this instance, we suspected the bet had a better than 33% chance of winning, but the closing line places this value at only 25%.

Over time, if you continually place bets at odds greater than the closing line (or Starting Price), you can expect to make money. To use a toss of a fair coin as an example, beating the closing line is akin to receiving odds of 11/10 for the coin to land on heads. Sure, you may lose a few bets in a row, but repeatedly taking 11/10 about a true Even Money shot can only see your betting balance head in the right direction.

Beating the Closing Line Examples

Hopefully, the above helps demystify Beating the Closing line, but let’s look at a few examples to reinforce the point.

Traditional Odds

In the most popular betting pursuits - such as football and horse racing - most odds are listed in fractional, e.g. 7/4, or decimal, e.g. 2.75, form.

To use horse racing as an example, say you are assessing the Cambridgeshire Handicap at Newmarket and have noted a heavy downpour is forecast ahead of the race. With that in mind, you spot a horse who relishes soft ground but is among the rank outsiders at 50/1 (51.0). Adjudging that price to be much too big, you place your bet. Happily, the weather forecasters are right for once; the rain arrives to create soft ground, and your selection tumbles into 14/1 (15.0) to reflect the new conditions. You have beaten the closing line by a considerable margin and, win, lose, or draw, have a great value bet.

US Style Odds

The term "Closing Line" originated in the US, where betting on the match outcome is known as betting on the “Money Line”. As opposed to traditional odds or decimal systems, US odds are commonly expressed as the profit you would receive for placing a $100 bet, or the amount you must stake to win $100, e.g., +200 means you would win $200 + your $100 stake if the bet is successful (equivalent to 2/1 or 3.0), whereas -120 means you must stake $120 to win $100 plus your $120 stake (equivalent to 5/6 or 1.83).

Regarding a Positive Closing Line Value, obtaining a price of +300 for a selection that closes at +200 represents a positive result, as does obtaining a price of -120 for a selection which closes at -150.

US Handicap Betting

In the US, handicap betting is, by far, the most popular form of betting, e.g., Green Bay Packers (-2.5) 10/11, Baltimore Ravens (+2.5) 10/11. For these markets, the compilers will most often adjust the handicap (known as the spread) rather than the odds. If a wave of money comes in for the Packers, the closing line may adjust to Green Bay Packers (-4.5) 10/11, Baltimore Ravens(+4.5) 10/11. Punters who backed Green Bay(-2.5) would have Beaten the Closing Line, whereas those who supported Baltimore (+2.50) would be staring at a Negative Closing Line Value Bet.

How to Beat the Closing Line

As with most things in life, beating the closing line is far easier in theory than in practice. Nevertheless, there are a few factors which may increase your chances:

  • Bet Early Rather than Late If you believe a price is too big due to factors not yet reflected in the market, the best advice is to act swiftly. Rest assured, the market will react to these factors eventually and adjust the odds accordingly
  • Open Multiple Betting Accounts In betting, it pays to shop around. When placing your bet, always take the best price available with the accounts you hold; the higher the price taken, the more likely it is to beat the closing line.
  • Take Advantage of Best Odds Guaranteed This factor won’t help you achieve a Positive Closing Line Value but removes the possibility of the dreaded Negative Closing Line Value. The Best Odds Guaranteed Promotion (usually only available on horse racing) states that if the Starting Price is bigger than the price you took, you will receive the bigger price. This creates a situation where you have either a Positive Closing Line Bet (if the price you took beats the SP) or a bet that has neither a positive nor negative closing line value

Tracking Bets and Calculating Closing Line Value

If profit is the aim of the game in your betting activities (and why wouldn’t it be?), we recommend noting your bets in a simple spreadsheet detailing the price you took and the Closing Line price (SP). Doing so is a good way to track the accuracy of your betting judgement – consistently beat the Closing Line, and you are likely onto a profitable strategy; consistently fall behind the Closing Line, and you may need to make a few tweaks.

One thing to note is that not all Positive/Negative Closing Line values are created equally. Obtaining 3/1 about a 2/1 chance or 7/1 about a 6/1 chance both represent 1-point gains. However, the difference between 3/1 and 2/1 is an 8% gain (33%-25%), whereas the difference between 7/1 and 6/1 is only 1.79% (14.29%-12.5%).

Multiplying this percentage gain (or loss) by your stake allows you to calculate the Expected Value of your bets in real money terms. Any single bet may win or lose regardless of the expected value, but, over a large sample of bets, your total profit should begin to align with the accumulated Expected Value of your bets.


More Betting Guides:

5 Mistakes to avoid when betting on Horse Racing

What is the Maximum a Bookmaker will Payout?

Top 20 Betting Offers

Betfred
Betfred
Bet £10 and get £50 in Free BetsClaim Offer

New customers only. Register with BETFRED50. Deposit £10+ via Debit Card and place first bet £10+ at Evens (2.0)+ on Sports within 7 days to get £50 in free bets. 3 x £10 in Sports Free Bets & 2 x £10 in Acca Free Bets within 10 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. T&Cs apply.

Gentleman Jim
Gentleman Jim
Money Back Free Bet up to £40Claim Offer

New UK Customers only. Use code welcomeMB40. Sign up and place at least 3 bets of £10 or more on seperate events on your first day of betting. If account has net sportsbook losses at the end of first day's betting, Gentleman Jim will refund 50% of these as a free bet up to £40. Full Terms apply. 18+ begambleaware.

Bet365
Bet365
Bet £10, Get £30 in Free BetsClaim Offer

Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. Registration required.

Bresbet
Bresbet
Bet £10 Get a £10 Free BetClaim Offer

T&Cs apply. 18+ New customers only. You must place a single win-only bet of £10 or more with odds of evens (2.00) or greater to qualify. £10 Free bet will be credited once the qualifying bet has settled. Must use code B10G10 when creating an account.

William Hill
William Hill
Deposit & Bet £10 to get £60 Free BetClaim Offer

18+. Play Safe. New customers only, using promo code T60. Valid from 13/04/2022. Online play. Get £60 Bonus split between Vegas & Sports in the following manner – (i) Deposit £10 to unlock £20 Vegas Free Bet on Selected Games (72hr expiry, wagering reqs apply); then (ii) bet £10+ (odds 1/2+) with cash (excl. £10 deposit) or Vegas winnings (after wager reqs met). Once settled, receive £40 Sports Free Bets excluding Virtual Markets (4x £10, 7 days expiry). Full T&Cs apply. #ad

Bzeebet
Bzeebet
Bet £10, Get a £10 Free BetClaim Offer

18+. New Customers Only. Max 1 x £10 Free Bet. Qualifying bets at Odds of 1/1 or greater. Paid as Bonus Token Min 4/5 Odds Req. Skrill, Neteller, Paypal not eligible. T&Cs Apply

talkSPORT BET
talkSPORT BET
Get up to £40 in Football Free BetsClaim Offer

18+ New customers only. Opt in via mobile device, bet up to £40 (min. £20) on any football market at odds of 2.00+, in 7 days. Get up to £40 in free bets on selected markets. Bonuses expire in 7 days. T&Cs apply, see below. GambleAware.org | Please gamble responsibly

Ladbrokes
Ladbrokes
Bet £5 Get £20 in Free BetsClaim Offer

18+ New UK+IRE Customers only. Min first £5 bet within 14 days of account reg at min odds 1/2 to get 4x £5 free bets. Stake not returned. Restrictions + Free bet T&Cs apply.

Midnite
Midnite
Bet £10 Get £20 in Free BetsClaim Offer

New UK Customers. Register using code BETGETSPORTS. Must bet £10 in total on 4+ legs, min odds 4.0. £20 awarded as 4 X £5 free bets once settled, AND 50 Free Spins to use on Big Bass Splash (valued at 10p per spin). Free bet T&Cs Apply. 18+. BeGambleAware.org

Virgin Bet
Virgin Bet
Bet £10, Get £20 in Free betsClaim Offer
£10 min deposit. First bet mins odds 1.5 placed within 14 days of sign-up. 2 x £10 in Free Bets: valid for 7 days, free bet stakes not returned. Bet Responsibly. BeGambleAware.org. 18+ T&Cs apply.
Copybet
Copybet
Bet £10, Get £50 in Free BetsClaim Offer

New UK customers only. Qualifying bet should be a Single or Accumulator bet, min stake £10, and min odds 1.9. Get £50 in Free bets which must be placed with a min odds of 2.0 include: 1 x £10 Free bet for horse racing, 1 x £10 Free bet on football, 2 x 10 Free bet In-play, 1 x £10 Free bet Acca (min 3 selections). To unlock the offer, complete the first deposit via the banking app. Max payout – £500. 7 day expiry. 18+. Begambleaware.org

10bet
10bet
100% Welcome Bonus up to £50Claim Offer

New bettors; Code SPORT; Wager deposit & bonus 8x; Max qualifying bet stake=initial bonus; Valid 60 days; Min odds, payment method exclusions apply; New customers only. T&C apply; 18+

Unibet
Unibet
Bet £10 Get £40 in BonusesClaim Offer

18+. BeGambleAware.org. New GB customers only. Min £10 debit card deposit. Place a £10+ bet at Evens (2.0)+ on Sports within 7 days. Opt in for £20 in free bets and £20 Casino Bonus. Valid for 7 days. Geographical restrictions and T&C’s apply. #AD

Bet442
Bet442
Bet £20 Get £10 in Free betsClaim Offer

18+. New customers only. Min deposit £20. Max One £10 Free Bet. Min turnover £20. Qualifying Bets must be placed at odds of 1/1 (2.00) or greater. Paid as bonus token with Min 4/5 (1.80) odds req. T&Cs apply.

Spreadex
Spreadex
Bet £25 Get £50 in Free BetsClaim Offer

New Customers place a £25 fixed odds bet at minimum odds of 1/2. Get £50 in Free Bets as: 5 x £5 free fixed odds bets + 4 x £5 free Total Goals spread bets + 50 free spins on Starburst 18+. Full promotions terms apply.

Betway
Betway
£30 Matched Free BetClaim Offer

New Customers. Min Deposit: £5. Maximum Free Bet: £30. First qualifying bet with 3+ selections. Overall odds: 3.00+ (2/1). If first bet loses free bets will be credited after bet settled. 100 Free Spins on Gold Blitz credited on settlement of qualifying Acca bet. 18+. BeGambleAware.org. Bet The Responsible Way. Full terms apply

Highbet
Highbet
Bet £10, Get £20 Free Bets + 20 Free SpinsClaim Offer

New customers Deposit and place your first bet on Sports at odds of Evens (2.0) or greater. Once bet is settled you will receive 1x £10 Free Bet Token to be used on Football, 1x £10 Free Bet Token to be used on Horse Racing, and 20 Extra spins (value per spin 50p), to be used on Book of Dead. Total bonus value £30. Full terms apply. 18+ begambleaware.

MyriadPlay
MyriadPlay
Bet £15 Get £15Claim Offer

New customers only. Min deposit £10. Max one £15 Free Bet. Min Turnover £15 to qualify. Qualifying bets must be at odds of Evens (2.0) or bigger. Full Terms apply. 18+ begambleaware.

Betrino
Betrino
Bet £25 Get £50 in Free BetsClaim Offer

New Players Only. Free bet - one-time stake of £50, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from receipt. Limited to 1 sport & 5 casino brand/s within the network. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms apply.

Quinnbet
Quinnbet
50% Bonus up to £50Claim Offer

Deposit and bet on any sportsbook markets of your choice at odds of evens (2.00) or greater. Get 50% back of your first days losses as a Free Bet up to £50 plus 50 Free Spins. Min. 3 bets required. If your account is up, you’ll receive a £5 Free Bet regardless plus 10 Free Spins. Use coupon code "5050" at registration. T&Cs apply | 18+ New UK Customers Only | GambleAware.org | Gamble Responsibly